Brand Manager in Atlanta, GA at RaceTrac

Date Posted: 8/22/2021

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    200 Galleria Parkway Southeast
    Atlanta, GA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    8/22/2021

Job Description

RaceTrac Company Overview

Job Description:

The Brand Manager is responsible for the planning, budget management, execution, growth, and evaluation of RaceTrac’s brand campaigns. This individual drives the strategy and execution of integrated campaigns and is responsible for monitoring the effectiveness of campaign creative, digital, and traditional media. This individual is proactive and solutions-oriented in their approach and represents one of the key experts on the brand both internally and externally. Up to 15% travel required.

Responsibilities:

  • Supports Brand team with strategic brand planning and initiatives.
  • Leads all aspects of integrated campaigns across traditional and digital media channels to meet marketing objectives:
    • Partners with insights and analytics and category merchandisers to establish clear and actionable campaign goals for briefs in order to provide a benchmark for success.
    • Leads the agency briefing process, from drafting the brief with actionable insights and goals, to collaborating with internal stakeholders to appropriately reflect business objectives for each campaign.
    • Oversees all aspects of campaign execution, which includes internal alignment, compiling creative for review and feedback, streamlining production, leading agencies in developing and executing media plans, and ongoing measurement and optimizations.
    • Spearheads a consolidated end of campaign report assessing campaign performance against goals and highlighting optimizations for future campaigns.
  • Supports in maintaining RaceTrac’s social media presence across all digital channels.
  • Evaluates emerging technologies and channels to that which match our target audience; provide thought leadership and perspective for adoption where appropriate.
  • Partners with Market Research on consumer insights to leverage when making brand-building decisions and supports research efforts by socializing among key stakeholders.
  • Partners with creative and merchandising teams to create streamlined processes to ensure brand consistency in all consumer-facing materials.
  • Collects and presents information from agency partners and trusted marketing sources on the latest in the marketing world to educate and inspire the organization.
  • Brings new and innovative Marketing ideas to the table.

Qualifications:

  • Bachelor’s Degree from a 4-year College or University in Marketing, Business, or Communications preferred
  • Proficient in MS Office Suite
  • 5+ years of professional experience, agency or corporate retail experience strongly preferred
  • Proven ability to transform a strategy and vision into actionable plans
  • Ability to collaborate and influence cross-functionally
  • Well developed verbal, written, and presentation skills
  • Ability to understand and synthesize data and insights

#LI-JW1

Not ready to apply?

Joining our Talent Network will allow us to contact you when open jobs in your area are available and to keep you updated on all things happening at RaceTrac. Whether you choose to apply or just leave your information, we look forward to staying connected with you.