Marketing Technology (MarTech) Product Owner in Atlanta, GA at RaceTrac

Date Posted: 12/29/2021

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    200 Galleria Parkway Southeast
    Atlanta, GA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    12/29/2021

Job Description

RaceTrac Company Overview

Job Description:

The MarTech Product Owner is responsible for supporting the product management lifecycle for the marketing technology portfolio.  This individual works closely with the Senior MarTech Product Manager to discover, design, and develop RaceTrac’s internal marketing products (CDP, Loyalty, DAM) to better market to our consumers and communicate with our team members, supporting the end goal of making both groups lives’ simpler and more enjoyable.

Responsibilities:

  • Lead the agile team’s priorities and updates in daily standups and sprint planning; working in collaboration with marketing managers, CX managers, UX designers, & a variety of technology partners.
  • Develops deep understanding of the target user, the end-to-end customer experience, the product vision, and success criteria for the product portfolio.
  • Partner with marketing stakeholders to understand and influence product strategy and roadmaps, aggregate and conceive ideas for enhancing product performance and achieving product success/KPIs.
  • Partners with the Sr. Product Manager, Solution Architects, and other technical leads to ensure solutions effectively address marketing’s product and program priorities.
  • Collaborates with Sr. Product Manager on requirements gathering and feature mapping.
  • Writes user stories for MarTech internal marketing products (CDP, Loyalty, DAM) that include acceptance criteria and acceptance tests. Participates in team demo with the primary responsibility of reviewing and business acceptance.
  • Builds and maintains a prioritized product backlog, with input from marketing managers, IS, and other business stakeholders. Can effectively communicate prioritization decisions and the agile process to various teams. 
  • Partner with scrum teams on rollout and post-production support.

Qualifications:

  • 2-4 years’ experience in managing digital products; minimum of 2 years focused on (product) development and/or product management
  • Knowledge of scrum and agile
  • Ability to prioritize effectively
  • Ability to juggle multiple projects, along with working with a variety of stakeholders and teams
  • Experience defining and delivering large-scale digital initiatives including stakeholder management, requirements elicitation, testing and communication planning

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