Senior Creative Manager in Atlanta, GA at RaceTrac

Date Posted: 6/18/2022

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    200 Galleria Parkway Southeast
    Atlanta, GA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    6/18/2022

Job Description

RaceTrac Company Overview

Job Description:

The Senior Creative Manager is responsible for leading the internal creative services team in the strategic delivery of persuasive, engaging and memorable creative concepts supporting our Brand. This person will manage the relationship with internal clients (including but not limited to brand, A&D, category teams, Ops and HR) and will ensure that the creative teams are delivering all the work on-time, on-budget and providing consultative expertise within the agreed priorities. This role will be the gatekeeper for the creative brand persona, including developing creative content when needed. The internal creative function is part of the Marketing Team, and reports into the Director of Creative, Brand and Promotions.

Responsibilities:

  • Provide recommendations to Marketing Leadership Team which projects are outsourced to creative agencies and which are handled in-house, rooted in rationale and based on internal and external teams’ capabilities. Act as creative consultant to partner agencies. Also consults between business stakeholders and creative team.
  • Serve as a brand steward, rooted in brand strategy and continue to uphold brand standards and enable successful creative deployment against the brand strategy. Ability to provide strategic input and direction on appropriate guest-facing creative elements across owned marketing channels. Be responsible for evolving creative strategy to stay current, and update existing brand standards and style guides as needed.
  • Direct, lead and manage all photography shoots from strategic development to tactical execution. Assist agency as creative lead for all major campaign video and television shoots.
  • Brief and direct creative teams in the delivery of creative assets that meet strategic brand objectives, break through the clutter (memorable) and persuade consumers to act.
  • Develop content/copy for multiple channels including but not limited to social media, instore merchandising, digital assets, etc.
  • Partner with internal teams to ensure that creative projects and briefs are clearly defined, and can be delivered within required parameters (time, budget, etc.). Assist the Creative Design Manager to manage priorities of creative team. Ensure work amongst creative team is consistent across all concepts.
  • Ensure that all projects are effectively tracked (on-time) and efficiently produced (on-budget). Whenever needed, collaborate with external agency partners on projects and production process. Lead, coach and inspire a high-performing team.
  • Coach and motivate creative and internal teams to deliver best in class insights, briefs, and creative concepts to solve business issues. Provide honest feedback and evaluation of creative output and resource needs (are we overstaffed, do we need new design skills to stay current). Identify development and training opportunities for the team.
  • Proactive in identifying opportunities where creative can have an impact on the business. Have an eye for areas of opportunity to improve processes and efficiency within marketing team and internal clients, as well as eternal vendors and agencies.

Qualifications:

  • BA/BS degree in Business, Marketing, Design, Advertising or related field.
  • 8+ years of experience in account/creative relationship management.
  • Proven ability to influence, and navigate through complex situations, managing a team that can deliver impactful concepts to be executed in a multi-unit retail environment.
  • Very strong presentation, written and oral communication skills, with the ability to work with cross-functional partners in an environment with multiple stakeholders. Proven experience working on complex, large-scale, time-critical projects.
  • Experience performing or managing a range of creative positions, such as graphic designer, art director and copywriter.
  • Strong ability to work cooperatively and influence partners in a matrixed environment to achieve goals.
  • A solid understanding of design, copy and web practices.
  • Strong understanding of industry/social trends and creative tools.

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