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Role Summary
The Director, Franchise Operations is the senior field leader responsible for driving operational excellence, franchisee success, and profitable growth across the RaceWay network. Leading a team of five District Managers supporting more than 100 stores, this role serves as the primary escalation point for franchise operations and is a critical partner in shaping the future of the RaceWay brand.
This leader will balance strategy and execution—building strong franchisee relationships, driving accountability, and helping the business continuously improve. The ideal candidate is humble, hungry, and smart: someone who leads with credibility, thrives in a fast-paced environment, challenges the status quo, and inspires results through influence rather than authority alone.
RaceWay operates with speed and agility, requiring a leader who can quickly pivot, solve problems, and confidently navigate both planned initiatives and unexpected challenges. The ideal leader is humble enough to listen, hungry enough to drive results, and skilled at building trust with franchisees, field leaders, and business partners alike.
Travel approximately 75–80% is required, typically three weeks in the field and one week focused on home-office responsibilities. Candidates should reside within the territory, with Atlanta strongly preferred.
Key Responsibilities
- Lead operational strategy and execution across a multi-state franchise network spanning more than 100 stores.
- Directly lead and develop a team of District Managers, creating accountability, consistency, and operational excellence across the business.
- Serve as the primary escalation and support leader for franchisees, balancing business needs with relationship management and long-term partnership success.
- Drive sales, profitability, guest experience, and operational performance improvements throughout the franchise system.
- Partner with franchisees and field leaders to identify opportunities, solve complex business challenges, and implement sustainable solutions.
- Champion new initiatives, operational improvements, and change management efforts across the network.
- Collaborate closely with Real Estate, Construction, Maintenance, Fuel Pricing, Legal, Risk Management, Finance, and Franchise Development teams.
- Analyze operational and financial performance trends to identify opportunities for growth, efficiency, and market expansion.
- Foster a culture of accountability, ownership, and continuous improvement while ensuring alignment with RaceWay brand standards.
- Operate effectively in a fast-moving, entrepreneurial environment where priorities can shift quickly and leaders are expected to step in wherever needed.
Success Measures (First 6–12 Months)
- Establish credibility and strong partnerships with franchisees, District Managers, and cross-functional stakeholders.
- Drive measurable improvements in store performance, franchisee engagement, and operational consistency.
- Build trust as the go-to leader for complex operational issues and franchisee escalations.
- Strengthen leadership capability and accountability across the District Manager team.
- Successfully implement key strategic and operational initiatives across the franchise network.
- Identify opportunities to improve processes, challenge existing approaches, and elevate overall franchise performance.
Who You'll Work With
You'll lead a team of five District Managers supporting more than 100 franchise locations and partner closely with franchisees throughout the network. You'll work cross-functionally with leaders across Franchise Development, Real Estate, Construction, Maintenance, Fuel Pricing, Legal, Finance, Risk Management, and Accounts Receivable while serving as a key operational partner to senior leadership.