Marketing Analytics Manager in Atlanta, GA at RaceTrac

Date Posted: 9/28/2020

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    200 Galleria Parkway Southeast
    Atlanta, GA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    9/28/2020

Job Description

The Marketing Analytics Manager is responsible for data analysis, reporting, and insight generation for the marketing team. Ultimately, this role will report on the performance of, and make recommendations to optimize, marketing efforts, including products, promotions, partnerships, personalization, and marketing mix. This role works closely with the brand, partnerships, loyalty, digital, and customer experience teams. The Marketing Analytics Manager delivers critical business insights using advanced statistical methodologies to solve problems and answer questions from RaceTrac’s cross-functional teams and leadership.

Job Requirements

Responsibilities
  • Uses statistical modeling techniques to analyze performance of marketing initiatives and to forecast potential performance based on business, industry, and marketing variables, including multi-touch attribution, marketing effectiveness, marketing mix modeling, etc.
  • Understands RaceTrac’s current business performance in order to develop strategies and recommendations to inform future marketing initiatives, through offer forecasting, campaign and product benchmarking, loyalty program measurement, etc.
  • Coordinates with key stakeholders, vendors, and internal analytics teams to ensure data sources are properly linked, structured, and maintained to support marketing and sales analyses.
  • Develops, executes, and delivers ad-hoc reports and analyses based on marketing and business requirements, such as promotional opportunities, loyalty initiatives, product tests, and integrated marketing campaign reporting.
  • Develops best-in-class marketing analytics processes, including techniques such as reporting automation, data mining, etc.; and recommends ongoing testing and learning strategies for marketing and business efforts.
  • Proactively collaborates with key stakeholders in marketing, business analytics, business intelligence, finance, IT, user experience, special projects, merchandising, R&D, and consumer insights to ensure business needs are properly prioritized and satisfied.
  • Creates presentations with actionable findings, insights, and recommendations to all levels of the organization
  • Develops and manages marketing analytics analysts.


Qualifications
  • Bachelor's degree from a 4-year College or University (preferably in engineering, math, science, statistics, business analytics, or marketing).
  • 5+ years’ experience in a marketing analytics/data scientist role (retail or QSR industry experience preferred). Loyalty program experience a plus.
  • Advanced understanding of data analysis and database query languages, such as R, SQL, etc.
  • Advanced understanding of using data visualization tools, such as Business Objects, Tableau, Power BI, etc., and building reporting dashboards using these tools
  • Experience using point-of-sale syndicated data sources, such as Nielsen, IRI, etc.
  • Proven, hands-on experience incorporating marketing principles with statistical analysis for appropriate program and product performance measurement
  • Proven, hands-on experience building marketing attribution and effectiveness models
  • Self-starter with strong leadership capability and ability to work well cross-functionally. Aptitude to train internal stakeholders on how to use and understand a variety of analytics tools.

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