Promotions Manager in Atlanta, GA at RaceTrac

Date Posted: 1/9/2021

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    200 Galleria Parkway Southeast
    Atlanta, GA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    1/9/2021

Job Description

The Promotions Manager leads the strategy for promotional offers and execution supporting key products in order to drive trial and guest loyalty at RaceTrac. The manager leverages competitive and marketing trends, consumer research, RaceTrac’s business performance/sales data and cross-functional merchandising goals in order to provide recommendations for annual promotional offers with defined metrics. It is critical for the manager to work alongside marketing stakeholders and category teams in order to align on recommendations, integrated execution and analysis of promotions.

Job Requirements

Responsibilities
  • Effectively leads cross-functional process to determine annual and monthly promotional offers, distilled into a complete calendar. Key stakeholders include consumer insights/analytics, marketing technology, brand, analytics, merchandising and food teams.
  • Leverages competitive data, marketing and industry trends, internal expertise within category teams and data in order to provide promotional offer recommendations and goals.
  • Develops and drives analysis of monthly promotions in order to determine effectiveness. Able to summarize and share results with performance and recommendations across the organization, including senior leaders.
  • Collaborates with brand, marketing technology and communications teams to develop an integrated marketing approach to support promotions, including test initiatives and new market launches.
  • Drives recommendations rooted in clear rationale for on-lot signage placements to advertise promotions at RaceTrac. Able to leverage learnings to continue optimizing.
  • Works with creative team on creative execution for all promotional signage. This includes owning the creative brief and providing feedback on messaging recommendations and the creative recommendations.
  • Continuously provides new ideas for optimizations to promotions and in-store executional elements, including messaging strategy, offers and ways to leverage vendor relationships.
  • Proactive and a self-starter. Very clear communication style, both written and verbal. Collaborative and flexible, willing to discuss new ideas and push the best option forward for the business.
  • Strong project management skills and ability to pivot and optimize processes as needed.
  • Works with Operations to communicate monthly promotions and solicit feedback as needed.
  • Supports promo pack process and facilitates process optimizations in order to benefit the business and day-to-day and cross-functional operations.
  • Responsible for tracking and updating monthly budgeting for promotions and signage.
  • Maintains proficient internal and vendor relationships.
  • Effectively mentors and manages direct reports.


Qualifications
  • Bachelor’s Degree from a 4-year College or University in Marketing, Business, or Communications preferred
  • Proficient in MS Office Suite
  • 5+ years of marketing/advertising or merchandising experience preferred
  • Background in program management and retail/QSR a plus

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