Promotions Manager in Atlanta, GA at RaceTrac

Job Requirements

• Effectively leads cross-functional process to determine annual and monthly promotional offers, distilled into a complete calendar. Key stakeholders include consumer insights/analytics, marketing technology, brand, analytics, merchandising and food teams.
• Leverages competitive data, marketing and industry trends, internal expertise within category teams and data in order to provide promotional offer recommendations and goals.
• Develops and drives analysis of monthly promotions in order to determine effectiveness. Able to summarize and share results with performance and recommendations across the organization, including senior leaders.
• Collaborates with brand, marketing technology and communications teams to develop an integrated marketing approach to support promotions, including test initiatives and new market launches.
• Drives recommendations rooted in clear rationale for on-lot signage placements to advertise promotions at RaceTrac. Able to leverage learnings to continue optimizing.
• Works with creative team on creative execution for all promotional signage. This includes owning the creative brief and providing feedback on messaging recommendations and the creative recommendations.
• Continuously provides new ideas for optimizations to promotions and in-store executional elements, including messaging strategy, offers and ways to leverage vendor relationships.
• Proactive and a self-starter. Very clear communication style, both written and verbal. Collaborative and flexible, willing to discuss new ideas and push the best option forward for the business.
• Strong project management skills and ability to pivot and optimize processes as needed.
• Works with Operations to communicate monthly promotions and solicit feedback as needed.
• Supports promo pack process and facilitates process optimizations in order to benefit the business and day-to-day and cross-functional operations.
• Responsible for tracking and updating monthly budgeting for promotions and signage.
• Maintains proficient internal and vendor relationships.
• Effectively mentors and manages direct reports.

• Bachelor’s Degree from a 4-year College or University in Marketing, Business, or Communications preferred
• Proficient in MS Office Suite
• 5+ years of marketing/advertising or merchandising experience preferred
• Background in program management and retail/QSR a plus