Senior Market Research Analyst in Atlanta, GA at RaceTrac

Date Posted: 9/30/2020

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    200 Galleria Parkway Southeast
    Atlanta, GA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    9/30/2020

Job Description

The Market Research Senior Analyst is responsible for supporting RaceTrac’s growth strategies by using all data available to understand the customer and the industry. This role will support all departments, providing actionable industry and consumer insights developed from primary research, secondary research, and data analysis. Up to 25% travel required.

Job Requirements

Responsibilities
  • Provides insights to on the state of the industry, including retail trends, competitive threats and product offerings, and consumer behavior shifts.
  • Uses internal platforms and external vendors to conduct qualitative and quantitative research with consumers, guests, and store associates, including, but not limited to brand tracking, concept testing, message optimization, etc.
  • Leverages prior survey data and syndicated data to supplement insights reports with competitive trends and consumer behavior for a holistic view of the customer and industry.
  • Participates in market research planning, and develops a best-in-class research process, uncovering new research techniques and technologies that ensure maximum efficiency and effectiveness.
  • Builds and maintains internal qualitative and quantitative research tools.
  • Oversees market research projects conducted through research partners, including troubleshooting problems, managing timelines, and providing guidance and solutions.  
  • Proactively seeks out opportunities to support areas of the business, and maintains relationships with key stakeholders to ensure their insights needs are satisfied.
  • Creates presentations with actionable findings, insights, and recommendations to all levels of the organization.


Qualifications

Required:

  • Bachelor’s Degree from a 4-year College or University or equivalent experience and any one of the following three:
  • Masters in Marketing Research (MMR)
  • 2+ years’ experience on vendor-side marketing research or related field
  • 4+ years’ experience on client-side marketing research
  • Proficiency with MS Office Suite, advanced Excel knowledge
  • Experience using data analysis tools, such as SPSS, STATA, or R
     

Preferred:

  • Experience with point-of-sale syndicated data, such as Nielsen, IRI, etc.
  • Experience moderating focus groups and in-depth interviews with consumers
  • Experience with basic statistical methodologies, such as correlation, regression, etc.

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