UX Strategy Manager in Atlanta, GA at RaceTrac

Job Requirements

• Translates user research, best practices, system capabilities and business needs into a customer-first strategic direction for our digital products, and provide guidance throughout the design and development process
• Collaborates with cross-functional team members including Marketing, Analytics and IT to push forward the creation and assessment of new UX/UI experiences
• Understands the technical roadmap for MarTech products and make recommendations on short and long-term enhancements to optimize the user experience
• Works effectively with external digital agency when appropriate to translate conceptual designs into seamless experiences within our digital channels
• Facilitates user testing on prototypes/designs
• Proactively brings UX/UI ideas to the team that tackle consumer challenges
• Maintains our design tools and best practices that enable efficient development and collaboration
• Supports a customer-first approach and champion the value to functional stakeholders to inspire confidence and drive approval
• Ensures UI for consumer marketing campaigns provides optimal UX and provide strategic guidance to team
• Continually monitors product analytics and provides insights to inform optimization
• Leads ongoing funnel analytics review meeting in partnership with marketing analytics

• 5-7 years working experience in UX/UI in a digital product and experience environment
• Consumer-centric mindset
• Highly flexible and willing and able to adjust to needs that arise in the marketplace or shifting internal priorities
• Strong project management skills with high degree of comfort managing multiple projects and multiple stakeholders
• Ability to use qualitative and quantitative skills to evaluate consumer journeys combining analytics with creativity
• Strong communication skills and ability to communicate to a broad, diverse audience "what is happening" with the digital journey and how we can improve it
• Comfort working in a start-up style environment where the pace is fast and the path is not always linear or clear
• Displays passion and curiosity