The Senior Analyst of Marketing Analytics is responsible for delivering insights to decision makers by developing reports, dashboards, and automation strategies leveraging various analytics methods and tools. They will assist in planning and lead the measurement and performance assessment of marketing initiatives. This role supports multiple teams including Loyalty, MarTech, Brand, Campaigns, and Promotions.
What You'll Do:
Work cross functionally with various teams to develop measurement strategies, reports, and dashboards relating to promotions, communications, and/or marketing campaigns.
Leverage understanding of RaceTrac’s current business performance to inform future marketing initiatives and develop recommendations and strategies through forecasting and analysis.
Coordinate with key stakeholders, vendors, and internal analytics teams to ensure data sources are properly linked, structured, and maintained to support marketing and sales analyses.
Create presentations with actionable findings, insights, and recommendations to all levels of the organization.
Develop and maintain dashboards to enable stakeholders within marketing.
What We're Looking For:
Bachelor's degree from a 4-year College or University (preferably in engineering, math, science, statistics, business analytics, economics or marketing).
2+ years’ experience in a marketing analytics role (retail or QSR industry experience preferred). Loyalty program experience a plus.
High level of competence in relational data and master data management using tools such as SQL, Azure Databricks, etc.
Proficiency in dashboard development and maintenance in data visualization tools such as PowerBI, Tableau, Looker Studio, etc.
Self-starter with strong leadership capability and ability to work well cross-functionally. Aptitude to train internal stakeholders on how to use and understand a variety of analytics tools.
Ability to oversee modeling, some experience modeling and using R is a plus.
Experience with digital analytics tools such as Google Analytics, Omniture/Adobe, Marketo, HubSpot, or similar web analytics tools is a plus.